When you decide to establish your business or organization online, one of the first things you need is a website. So, you build a quick website with one of those cool free web site builder tools that you saw a commercial about or some business expert told you to utilize at the free workshop you attended in your local community. And though some web designers and developers will disagree, I think it’s better than nothing to start. But that’s the key, those free website builders are okay to start. Please take a good look at some of the most successful business empires or even your favorite gurus’ websites – heck, your guru more than likely has a guru/mentor (and if they don’t run, run as fast as you can to the nearest exit) who also has an awesome website. Are you admiring them from afar or are you trying to get and see results similar to theirs (maybe even better than theirs)? To make it more clear for you; your free starter website you put together will get drowned in a digital sea of well-optimized sites that Google favors over yours – regardless of all that pretty flash, (Google still does not favor flash websites) bells and whistles. If after some time on your free website builder site you are yielding little to zero results in being found on the web and you are okay with that you are missing the point of having a website in this new online economy.
Your website isn’t meant to “be there” and take up space. It surely isn’t meant to be something you build in “only a few minutes” as you wait for all the money to pour in. It’s there to grow your ventures and it isn’t going to sell itself. A website that isn’t being nurtured in the short and long run will not help you get found in a very cluttered digital environment, nor help you monetize your online marketing efforts. Let me drive this point home: Do you just rent a building and put out an open sign and wait for the customers to start pouring in? And once you get said building and customers via word of mouth, do you leave it in any old condition? No, you clean the bathrooms, you wipe the tables, you restock the shelves, you have a building inspection, you give it a fresh coat of paint every now and again, you have to replace light fixtures and fix water problems too. It’s an investment, and so is your website, you just have to look at it the same way.
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Flickr Credit: The Knowles Gallery