Facebook has made some changes that you will find interesting as it pertains to your small business marketing…

If you didn’t know most of your facebook updates are only reaching about 16% of your fans. Well to extend that reach to not only a small percentage of your page fans but your fans friends as well, facebook is now offering Promoted posts. Promoted post can be anything from:

• Posts about marketing events such as webinar or live event registrations

• Posts about specials, discounts, or Facebook Offer coupons to drive in-store, brick-and-mortar sales or on-site ecommerce sales

• Posts about new product or service launches

• Posts about important company news and other updates

Read more about this Facebook Page update at the Hubspot blog:

Now for those who don’t want to pay for this new feature and are worried about if their efforts are all in vain… definitely not…according to Facebook, “If you don’t promote your post, many of the people connected to your Page may still see it. However, by promoting a post, you’re increasing its potential reach so an even larger percentage of your Page audience and the friends of those interacting with your post will see it. ” The choice is yours.

If you thought this post was helpful, please be sure to share it on your favorite social networks. Until next time good people…