By now, you’ve heard that blogging can really give your website a boost. By drawing new visitors in, as well as turning those new visitors into loyal readers who come to your website again and again, you can really make use of this special marketing channel to accomplish many marketing goals.
Unless you’re a personal blogger and could care less if you get qualified leads, potentials sales, and brand advocacy it’s probably a good idea to incorporate a blog strategy into your overall marketing plan.
Here are 4 easy steps to get started with your blog strategy
- Decide the purpose of your Blog
What are you trying to accomplish with your blog? Do you want to keep the interest of your current client base? Do you want to use it simply for branding puposes ? Do you want to be known as an industry leader or local expert? All of the above?
- Decide how the Blog will Operate
Once you know what the purpose of your blog is, you can decide how you want it to operate. Do you want to share relevant industry articles,which can be written by you, team members, or outsourced to freelance writers? Do you cringe at the idea of having to write so you want to have blog post mostly of infographics and videos to stimulate the eyes? Do want you want to capture email addresses? Do you want to get paid directly through affiliate links?
- Choose venues to get your Blog Noticed
A blog won’t market itself (you still have to set up syndication and automation tools) Utilizing other social media channels like microblogging sites such as Twitter and Bookmarking sites as Stumbleupon can help you share your blog with an audience newcomers and repeat readers alike. You can also add your blog to blog search engines like google blog search for better search engine results. And don’t forget to add your blog address in your eblast and even your email signature.
- Measure your Blog for Results
It’s very easy to set up free analytics using free services such as feedburner, and Google Analytics to check the progress of your blog. How you measure the success of your blog depends on the results you wish to see from your blog (refer to step #1). If you want to see how many new readers come to your blog, and from which source your stats can do that for you.
Photo Credit: owenwbrown